Preserving history doesn’t mean you have to be stuck in the past
An essential guide if you’re thinking about rebranding your history organization
Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations walks you through the process, step-by-step, following the paths of thirteen organizations who have been there, done that. Directors, CEOs, marketers, Board members, and designers share how they researched whether or not to rebrand, made it legal, managed the design and implementation, paid for it, and even the handled the critics.
Learn from others
In Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations, you’ll learn why and how small non-profits to large government-affiliated organizations rebranded. You’ll “meet” thirteen colleagues from Maine to Oregon, Montana to Florida, with organizational budgets ranging from less than $200,000 to many millions.
Based on their real-life experiences, Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations shows you step-by-step how to rebrand your organization regardless of its size or budget.
Reading it is like sitting down with a roomful of colleagues who have been through the process and have wisdom to impart. They share their ideas, challenges, money-saving and sanity-saving tips to help your organization rebrand, even if you have limited experience in marketing.
They rebranded.You can too.
Explore the thirteen organizations featured in Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations.
